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Professional Knowledge Quiz for Marketing Officer

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Question 1

Situation in which a firm introduces new products to stimulate sales but the returns come at the expense of other products sold by that firm is called

Question 2

PLC in marketing represents two main challenges. 1st an organization must be good at developing new product to replace old ones and 2nd it must be good at _________________.

Question 3

Which of the following markets requires developing a superior product and packaging along with continuous advertising?

Question 4

What does AIDA stands for?

Question 5

If 'Good Invest Ltd.' a financial investment firm, was to perceive that consumers within a particular group were becoming more conservative in their investing, and thus develops more products with lower risk, it would be:

Question 6

Which of the following is required for Effective Segmentation?

Question 7

__________ is the value of the benefit that is given up by selecting one alternative rather than another

Question 8

In case of prestige goods, the demand

Question 9

Which thing will make the project more attractive while evaluating a new development project using net present value analysis?

Question 10

If a company focuses on only one or a few market segments instead of small share of a large market, the same is

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Tags :

PO, Clerk, SO, Insurance Marketing

Jun 5PO, Clerk, SO, Insurance