Professional Knowledge Quiz for Marketing Officer

Which of the following is not a ‘market follower’ strategy?

Porter’s Five Force Model does not include –

Lead Generation means

Which of the following is also called Volume Segmentation?

In which of the following ways, can product mix be adjusted to achieve goals?

Which law states that consumer satisfaction (with the product) cannot be measured in absolute terms?

According to whom, Marketing serves as a link between society’s needs and it’s pattern of industrial response?

According to which marketing concept, customers, if left alone will not buy enough of the products of an organization?

A company has segmented its market based on income and personality. These segmentation variables belong to the classification of –

Who said, Marketing is the creation and delivery of a standard of living to the society?