Know more about the ICUBE 2019 Report

A Leading information counselling organisation – Kantar has now released its ICUBE 2019 report on digital reception and utilisation slants in India
The yearly tracking study; viewed as the money for computerised reception in the nation, checks the changing digital ecosystem in India, estimating web utilisation by segment, movement and gadget sections.

Key Findings

Assessed at 574 million, the quantity of month to month dynamic Internet users have enrolled a yearly development of 24% demonstrating a general entrance of 41%.
The report ventures 11% development for 2020; gauges 639 million month to month dynamic Internet users.
More youngsters on the Internet than any time in recent memory - At 38% development year on year, school going kids fragment in the age gathering of 15 years or beneath has indicated a promising development on the web use.

Provincial masses keep on pushing India's digital revolution - Rural India enlisted a 45% development in the month to month dynamic internet users in 2019.
It is currently evaluated that there are 264 million internet users in rustic India, and this is relied upon to arrive at 304 million in 202

The factor responsible for this growth:

The comfort of content accessibility across gadgets and in a hurry minimal effort Internet administration brought about a critical development in the amusement utilisation in the most recent year. This is required to proceed in 2020 as well, particularly taking into account the lock-down.
Neighbourhood language and video are the hidden elements for the internet blast in rustic.

Image by Indiatv

Factors On Which Future Growth Of Internet Will Depend:

Kids and housewives will be the new Internet adopters in the following year or two.
Video, Voice and Vernacular (3Vs) will be huge use factors for Internet users.
IoT and Smart Devices will make the web as much a family marvel as it is an individual wonder.