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English Language II Reading Comprehension Quiz || 18.07.2020

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Question 1

Directions: Read the following passage to answer the given questions based on it. Some words/phrases are printed in bold to help you locate them while answering some of the questions.
Organized retail has fuelled new growth categories-like liquid hand wash, breakfast cereals and pet foods in the consumer goods industry, accounting for almost 50% of their sales, said data from market search firm Nielsen. The figures showed some of these new categories got more than 40% of their business from modern retail outlets. The data also suggests how products in these categories reach the neighbourhood Kirana stores after they have established themselves in modern trade.
While grocers continue to be an important channel, for the new and evolving categories we saw an increased presence of high-end products in modem trade. For example, premium products in laundry detergents, dishwashing, car air fresheners and surface care increased in availability through this format as these products are aime4 at affluent consumers who are more likely to shop in supermarket/hypermarket outlets and who are willing to pay more for specialized products.
Some other categories that have grown exceptionally and now account for bulk of the sales from modem retail are frozen and ready-to-eat foods, pet food, diapers, pre-and post ­ wash products, hair conditioners, and high-end shaving products, besides others. 'With the evolution of modem trade, our growth in this channel has been healthy as it is for several other categories. Modem retail is an important part of our business" said managing director; Kellogg India.
What modem retail offers to companies experimenting with new categories are the chance to-educate customers which were not the case with a general trade store."Category creation and market development starts with modem trade but as more consumers start consuming this category, they penetrate in to other channels," said president, food & FMCG category, Future Group-the country's largest retailer which operates stores like Big Bazaar.
But a point to note here is that modern retailers themselves push their own private brands in these very categories and can emerge as a big threat for the consumers goods and foods companies.
For instance, Big Bazaar's private label Clean Mate is hugely popular and sells more than a brand like Harpic in its own stores. "So, there is a certain amount of conflict and competition that will play out over the next few years which the FMCG companies will have to watch out for," said, KPMG’s executive director (retail).
In the past there have been instances of retailers boycotting products from big FMCG players on the issue of margins; but as modem retail becomes increasingly significant for pushing new categories, experts say we could see more partnerships being forged between retailers and FMCG companies. “Market development for new categories takes time so brand wars for leadership and consumer franchise will be fought on the modem retail platform. A new brand can overnight compete wi1h established companies by tying up with few retailers in these categories," President of Future Group added
Which of the following is being referred to as new growth category?

Question 2

Directions: Read the following passage to answer the given questions based on it. Some words/phrases are printed in bold to help you locate them while answering some of the questions.
Organized retail has fuelled new growth categories-like liquid hand wash, breakfast cereals and pet foods in the consumer goods industry, accounting for almost 50% of their sales, said data from market search firm Nielsen. The figures showed some of these new categories got more than 40% of their business from modern retail outlets. The data also suggests how products in these categories reach the neighbourhood Kirana stores after they have established themselves in modern trade.
While grocers continue to be an important channel, for the new and evolving categories we saw an increased presence of high-end products in modem trade. For example, premium products in laundry detergents, dishwashing, car air fresheners and surface care increased in availability through this format as these products are aime4 at affluent consumers who are more likely to shop in supermarket/hypermarket outlets and who are willing to pay more for specialized products.
Some other categories that have grown exceptionally and now account for bulk of the sales from modem retail are frozen and ready-to-eat foods, pet food, diapers, pre-and post ­ wash products, hair conditioners, and high-end shaving products, besides others. 'With the evolution of modem trade, our growth in this channel has been healthy as it is for several other categories. Modem retail is an important part of our business" said managing director; Kellogg India.
What modem retail offers to companies experimenting with new categories are the chance to-educate customers which were not the case with a general trade store."Category creation and market development starts with modem trade but as more consumers start consuming this category, they penetrate in to other channels," said president, food & FMCG category, Future Group-the country's largest retailer which operates stores like Big Bazaar.
But a point to note here is that modern retailers themselves push their own private brands in these very categories and can emerge as a big threat for the consumers goods and foods companies.
For instance, Big Bazaar's private label Clean Mate is hugely popular and sells more than a brand like Harpic in its own stores. "So, there is a certain amount of conflict and competition that will play out over the next few years which the FMCG companies will have to watch out for," said, KPMG’s executive director (retail).
In the past there have been instances of retailers boycotting products from big FMCG players on the issue of margins; but as modem retail becomes increasingly significant for pushing new categories, experts say we could see more partnerships being forged between retailers and FMCG companies. “Market development for new categories takes time so brand wars for leadership and consumer franchise will be fought on the modem retail platform. A new brand can overnight compete wi1h established companies by tying up with few retailers in these categories," President of Future Group added
Which of the following best conveys the meaning of the phrase, "watch out for" as used in the passage?

Question 3

Directions: Read the following passage to answer the given questions based on it. Some words/phrases are printed in bold to help you locate them while answering some of the questions.
Organized retail has fuelled new growth categories-like liquid hand wash, breakfast cereals and pet foods in the consumer goods industry, accounting for almost 50% of their sales, said data from market search firm Nielsen. The figures showed some of these new categories got more than 40% of their business from modern retail outlets. The data also suggests how products in these categories reach the neighbourhood Kirana stores after they have established themselves in modern trade.
While grocers continue to be an important channel, for the new and evolving categories we saw an increased presence of high-end products in modem trade. For example, premium products in laundry detergents, dishwashing, car air fresheners and surface care increased in availability through this format as these products are aime4 at affluent consumers who are more likely to shop in supermarket/hypermarket outlets and who are willing to pay more for specialized products.
Some other categories that have grown exceptionally and now account for bulk of the sales from modem retail are frozen and ready-to-eat foods, pet food, diapers, pre-and post ­ wash products, hair conditioners, and high-end shaving products, besides others. 'With the evolution of modem trade, our growth in this channel has been healthy as it is for several other categories. Modem retail is an important part of our business" said managing director; Kellogg India.
What modem retail offers to companies experimenting with new categories are the chance to-educate customers which were not the case with a general trade store."Category creation and market development starts with modem trade but as more consumers start consuming this category, they penetrate in to other channels," said president, food & FMCG category, Future Group-the country's largest retailer which operates stores like Big Bazaar.
But a point to note here is that modern retailers themselves push their own private brands in these very categories and can emerge as a big threat for the consumers goods and foods companies.
For instance, Big Bazaar's private label Clean Mate is hugely popular and sells more than a brand like Harpic in its own stores. "So, there is a certain amount of conflict and competition that will play out over the next few years which the FMCG companies will have to watch out for," said, KPMG’s executive director (retail).
In the past there have been instances of retailers boycotting products from big FMCG players on the issue of margins; but as modem retail becomes increasingly significant for pushing new categories, experts say we could see more partnerships being forged between retailers and FMCG companies. “Market development for new categories takes time so brand wars for leadership and consumer franchise will be fought on the modem retail platform. A new brand can overnight compete wi1h established companies by tying up with few retailers in these categories," President of Future Group added
Which of the following is being referred to as 'certain amount of conflict'?

Question 4

Directions: Read the following passage to answer the given questions based on it. Some words/phrases are printed in bold to help you locate them while answering some of the questions.
Organized retail has fuelled new growth categories-like liquid hand wash, breakfast cereals and pet foods in the consumer goods industry, accounting for almost 50% of their sales, said data from market search firm Nielsen. The figures showed some of these new categories got more than 40% of their business from modern retail outlets. The data also suggests how products in these categories reach the neighbourhood Kirana stores after they have established themselves in modern trade.
While grocers continue to be an important channel, for the new and evolving categories we saw an increased presence of high-end products in modem trade. For example, premium products in laundry detergents, dishwashing, car air fresheners and surface care increased in availability through this format as these products are aime4 at affluent consumers who are more likely to shop in supermarket/hypermarket outlets and who are willing to pay more for specialized products.
Some other categories that have grown exceptionally and now account for bulk of the sales from modem retail are frozen and ready-to-eat foods, pet food, diapers, pre-and post ­ wash products, hair conditioners, and high-end shaving products, besides others. 'With the evolution of modem trade, our growth in this channel has been healthy as it is for several other categories. Modem retail is an important part of our business" said managing director; Kellogg India.
What modem retail offers to companies experimenting with new categories are the chance to-educate customers which were not the case with a general trade store."Category creation and market development starts with modem trade but as more consumers start consuming this category, they penetrate in to other channels," said president, food & FMCG category, Future Group-the country's largest retailer which operates stores like Big Bazaar.
But a point to note here is that modern retailers themselves push their own private brands in these very categories and can emerge as a big threat for the consumers goods and foods companies.
For instance, Big Bazaar's private label Clean Mate is hugely popular and sells more than a brand like Harpic in its own stores. "So, there is a certain amount of conflict and competition that will play out over the next few years which the FMCG companies will have to watch out for," said, KPMG’s executive director (retail).
In the past there have been instances of retailers boycotting products from big FMCG players on the issue of margins; but as modem retail becomes increasingly significant for pushing new categories, experts say we could see more partnerships being forged between retailers and FMCG companies. “Market development for new categories takes time so brand wars for leadership and consumer franchise will be fought on the modem retail platform. A new brand can overnight compete wi1h established companies by tying up with few retailers in these categories," President of Future Group added
The new growth category products –

Question 5

Directions: Read the following passage to answer the given questions based on it. Some words/phrases are printed in bold to help you locate them while answering some of the questions.
Organized retail has fuelled new growth categories-like liquid hand wash, breakfast cereals and pet foods in the consumer goods industry, accounting for almost 50% of their sales, said data from market search firm Nielsen. The figures showed some of these new categories got more than 40% of their business from modern retail outlets. The data also suggests how products in these categories reach the neighbourhood Kirana stores after they have established themselves in modern trade.
While grocers continue to be an important channel, for the new and evolving categories we saw an increased presence of high-end products in modem trade. For example, premium products in laundry detergents, dishwashing, car air fresheners and surface care increased in availability through this format as these products are aime4 at affluent consumers who are more likely to shop in supermarket/hypermarket outlets and who are willing to pay more for specialized products.
Some other categories that have grown exceptionally and now account for bulk of the sales from modem retail are frozen and ready-to-eat foods, pet food, diapers, pre-and post ­ wash products, hair conditioners, and high-end shaving products, besides others. 'With the evolution of modem trade, our growth in this channel has been healthy as it is for several other categories. Modem retail is an important part of our business" said managing director; Kellogg India.
What modem retail offers to companies experimenting with new categories are the chance to-educate customers which were not the case with a general trade store."Category creation and market development starts with modem trade but as more consumers start consuming this category, they penetrate in to other channels," said president, food & FMCG category, Future Group-the country's largest retailer which operates stores like Big Bazaar.
But a point to note here is that modern retailers themselves push their own private brands in these very categories and can emerge as a big threat for the consumers goods and foods companies.
For instance, Big Bazaar's private label Clean Mate is hugely popular and sells more than a brand like Harpic in its own stores. "So, there is a certain amount of conflict and competition that will play out over the next few years which the FMCG companies will have to watch out for," said, KPMG’s executive director (retail).
In the past there have been instances of retailers boycotting products from big FMCG players on the issue of margins; but as modem retail becomes increasingly significant for pushing new categories, experts say we could see more partnerships being forged between retailers and FMCG companies. “Market development for new categories takes time so brand wars for leadership and consumer franchise will be fought on the modem retail platform. A new brand can overnight compete wi1h established companies by tying up with few retailers in these categories," President of Future Group added
Which of the following is not true in the context of the passage?

Question 6

Directions: Read the following passage to answer the given questions based on it. Some words/phrases are printed in bold to help you locate them while answering some of the questions.
Organized retail has fuelled new growth categories-like liquid hand wash, breakfast cereals and pet foods in the consumer goods industry, accounting for almost 50% of their sales, said data from market search firm Nielsen. The figures showed some of these new categories got more than 40% of their business from modern retail outlets. The data also suggests how products in these categories reach the neighbourhood Kirana stores after they have established themselves in modern trade.
While grocers continue to be an important channel, for the new and evolving categories we saw an increased presence of high-end products in modem trade. For example, premium products in laundry detergents, dishwashing, car air fresheners and surface care increased in availability through this format as these products are aime4 at affluent consumers who are more likely to shop in supermarket/hypermarket outlets and who are willing to pay more for specialized products.
Some other categories that have grown exceptionally and now account for bulk of the sales from modem retail are frozen and ready-to-eat foods, pet food, diapers, pre-and post ­ wash products, hair conditioners, and high-end shaving products, besides others. 'With the evolution of modem trade, our growth in this channel has been healthy as it is for several other categories. Modem retail is an important part of our business" said managing director; Kellogg India.
What modem retail offers to companies experimenting with new categories are the chance to-educate customers which were not the case with a general trade store."Category creation and market development starts with modem trade but as more consumers start consuming this category, they penetrate in to other channels," said president, food & FMCG category, Future Group-the country's largest retailer which operates stores like Big Bazaar.
But a point to note here is that modern retailers themselves push their own private brands in these very categories and can emerge as a big threat for the consumers goods and foods companies.
For instance, Big Bazaar's private label Clean Mate is hugely popular and sells more than a brand like Harpic in its own stores. "So, there is a certain amount of conflict and competition that will play out over the next few years which the FMCG companies will have to watch out for," said, KPMG’s executive director (retail).
In the past there have been instances of retailers boycotting products from big FMCG players on the issue of margins; but as modem retail becomes increasingly significant for pushing new categories, experts say we could see more partnerships being forged between retailers and FMCG companies. “Market development for new categories takes time so brand wars for leadership and consumer franchise will be fought on the modem retail platform. A new brand can overnight compete wi1h established companies by tying up with few retailers in these categories," President of Future Group added
Which of the following categories has become very popular through sales from modem retail outlets?

Question 7

Directions: Read the following passage to answer the given questions based on it. Some words/phrases are printed in bold to help you locate them while answering some of the questions.
Organized retail has fuelled new growth categories-like liquid hand wash, breakfast cereals and pet foods in the consumer goods industry, accounting for almost 50% of their sales, said data from market search firm Nielsen. The figures showed some of these new categories got more than 40% of their business from modern retail outlets. The data also suggests how products in these categories reach the neighbourhood Kirana stores after they have established themselves in modern trade.
While grocers continue to be an important channel, for the new and evolving categories we saw an increased presence of high-end products in modem trade. For example, premium products in laundry detergents, dishwashing, car air fresheners and surface care increased in availability through this format as these products are aime4 at affluent consumers who are more likely to shop in supermarket/hypermarket outlets and who are willing to pay more for specialized products.
Some other categories that have grown exceptionally and now account for bulk of the sales from modem retail are frozen and ready-to-eat foods, pet food, diapers, pre-and post ­ wash products, hair conditioners, and high-end shaving products, besides others. 'With the evolution of modem trade, our growth in this channel has been healthy as it is for several other categories. Modem retail is an important part of our business" said managing director; Kellogg India.
What modem retail offers to companies experimenting with new categories are the chance to-educate customers which were not the case with a general trade store."Category creation and market development starts with modem trade but as more consumers start consuming this category, they penetrate in to other channels," said president, food & FMCG category, Future Group-the country's largest retailer which operates stores like Big Bazaar.
But a point to note here is that modern retailers themselves push their own private brands in these very categories and can emerge as a big threat for the consumers goods and foods companies.
For instance, Big Bazaar's private label Clean Mate is hugely popular and sells more than a brand like Harpic in its own stores. "So, there is a certain amount of conflict and competition that will play out over the next few years which the FMCG companies will have to watch out for," said, KPMG’s executive director (retail).
In the past there have been instances of retailers boycotting products from big FMCG players on the issue of margins; but as modem retail becomes increasingly significant for pushing new categories, experts say we could see more partnerships being forged between retailers and FMCG companies. “Market development for new categories takes time so brand wars for leadership and consumer franchise will be fought on the modem retail platform. A new brand can overnight compete wi1h established companies by tying up with few retailers in these categories," President of Future Group added
“............penetrate into other Channels.” Which of the following is being referred to as Channels?

Question 8

Directions: Read the following passage to answer the given questions based on it. Some words/phrases are printed in bold to help you locate them while answering some of the questions.
Organized retail has fuelled new growth categories-like liquid hand wash, breakfast cereals and pet foods in the consumer goods industry, accounting for almost 50% of their sales, said data from market search firm Nielsen. The figures showed some of these new categories got more than 40% of their business from modern retail outlets. The data also suggests how products in these categories reach the neighbourhood Kirana stores after they have established themselves in modern trade.
While grocers continue to be an important channel, for the new and evolving categories we saw an increased presence of high-end products in modem trade. For example, premium products in laundry detergents, dishwashing, car air fresheners and surface care increased in availability through this format as these products are aime4 at affluent consumers who are more likely to shop in supermarket/hypermarket outlets and who are willing to pay more for specialized products.
Some other categories that have grown exceptionally and now account for bulk of the sales from modem retail are frozen and ready-to-eat foods, pet food, diapers, pre-and post ­ wash products, hair conditioners, and high-end shaving products, besides others. 'With the evolution of modem trade, our growth in this channel has been healthy as it is for several other categories. Modem retail is an important part of our business" said managing director; Kellogg India.
What modem retail offers to companies experimenting with new categories are the chance to-educate customers which were not the case with a general trade store."Category creation and market development starts with modem trade but as more consumers start consuming this category, they penetrate in to other channels," said president, food & FMCG category, Future Group-the country's largest retailer which operates stores like Big Bazaar.
But a point to note here is that modern retailers themselves push their own private brands in these very categories and can emerge as a big threat for the consumers goods and foods companies.
For instance, Big Bazaar's private label Clean Mate is hugely popular and sells more than a brand like Harpic in its own stores. "So, there is a certain amount of conflict and competition that will play out over the next few years which the FMCG companies will have to watch out for," said, KPMG’s executive director (retail).
In the past there have been instances of retailers boycotting products from big FMCG players on the issue of margins; but as modem retail becomes increasingly significant for pushing new categories, experts say we could see more partnerships being forged between retailers and FMCG companies. “Market development for new categories takes time so brand wars for leadership and consumer franchise will be fought on the modem retail platform. A new brand can overnight compete wi1h established companies by tying up with few retailers in these categories," President of Future Group added
fuelled

Question 9

Directions: Read the following passage to answer the given questions based on it. Some words/phrases are printed in bold to help you locate them while answering some of the questions.
Organized retail has fuelled new growth categories-like liquid hand wash, breakfast cereals and pet foods in the consumer goods industry, accounting for almost 50% of their sales, said data from market search firm Nielsen. The figures showed some of these new categories got more than 40% of their business from modern retail outlets. The data also suggests how products in these categories reach the neighbourhood Kirana stores after they have established themselves in modern trade.
While grocers continue to be an important channel, for the new and evolving categories we saw an increased presence of high-end products in modem trade. For example, premium products in laundry detergents, dishwashing, car air fresheners and surface care increased in availability through this format as these products are aime4 at affluent consumers who are more likely to shop in supermarket/hypermarket outlets and who are willing to pay more for specialized products.
Some other categories that have grown exceptionally and now account for bulk of the sales from modem retail are frozen and ready-to-eat foods, pet food, diapers, pre-and post ­ wash products, hair conditioners, and high-end shaving products, besides others. 'With the evolution of modem trade, our growth in this channel has been healthy as it is for several other categories. Modem retail is an important part of our business" said managing director; Kellogg India.
What modem retail offers to companies experimenting with new categories are the chance to-educate customers which were not the case with a general trade store."Category creation and market development starts with modem trade but as more consumers start consuming this category, they penetrate in to other channels," said president, food & FMCG category, Future Group-the country's largest retailer which operates stores like Big Bazaar.
But a point to note here is that modern retailers themselves push their own private brands in these very categories and can emerge as a big threat for the consumers goods and foods companies.
For instance, Big Bazaar's private label Clean Mate is hugely popular and sells more than a brand like Harpic in its own stores. "So, there is a certain amount of conflict and competition that will play out over the next few years which the FMCG companies will have to watch out for," said, KPMG’s executive director (retail).
In the past there have been instances of retailers boycotting products from big FMCG players on the issue of margins; but as modem retail becomes increasingly significant for pushing new categories, experts say we could see more partnerships being forged between retailers and FMCG companies. “Market development for new categories takes time so brand wars for leadership and consumer franchise will be fought on the modem retail platform. A new brand can overnight compete wi1h established companies by tying up with few retailers in these categories," President of Future Group added
premium

Question 10

Directions: Read the following passage to answer the given questions based on it. Some words/phrases are printed in bold to help you locate them while answering some of the questions.
Organized retail has fuelled new growth categories-like liquid hand wash, breakfast cereals and pet foods in the consumer goods industry, accounting for almost 50% of their sales, said data from market search firm Nielsen. The figures showed some of these new categories got more than 40% of their business from modern retail outlets. The data also suggests how products in these categories reach the neighbourhood Kirana stores after they have established themselves in modern trade.
While grocers continue to be an important channel, for the new and evolving categories we saw an increased presence of high-end products in modem trade. For example, premium products in laundry detergents, dishwashing, car air fresheners and surface care increased in availability through this format as these products are aime4 at affluent consumers who are more likely to shop in supermarket/hypermarket outlets and who are willing to pay more for specialized products.
Some other categories that have grown exceptionally and now account for bulk of the sales from modem retail are frozen and ready-to-eat foods, pet food, diapers, pre-and post ­ wash products, hair conditioners, and high-end shaving products, besides others. 'With the evolution of modem trade, our growth in this channel has been healthy as it is for several other categories. Modem retail is an important part of our business" said managing director; Kellogg India.
What modem retail offers to companies experimenting with new categories are the chance to-educate customers which were not the case with a general trade store."Category creation and market development starts with modem trade but as more consumers start consuming this category, they penetrate in to other channels," said president, food & FMCG category, Future Group-the country's largest retailer which operates stores like Big Bazaar.
But a point to note here is that modern retailers themselves push their own private brands in these very categories and can emerge as a big threat for the consumers goods and foods companies.
For instance, Big Bazaar's private label Clean Mate is hugely popular and sells more than a brand like Harpic in its own stores. "So, there is a certain amount of conflict and competition that will play out over the next few years which the FMCG companies will have to watch out for," said, KPMG’s executive director (retail).
In the past there have been instances of retailers boycotting products from big FMCG players on the issue of margins; but as modem retail becomes increasingly significant for pushing new categories, experts say we could see more partnerships being forged between retailers and FMCG companies. “Market development for new categories takes time so brand wars for leadership and consumer franchise will be fought on the modem retail platform. A new brand can overnight compete wi1h established companies by tying up with few retailers in these categories," President of Future Group added
established
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